The reason I'm here is because I am working on the Dubai Marathon. The marathon is on January 22, 2010 in Media City, Dubai. We are less than one month away so there's a lot of work to do - communications, branding, and contests galore! It's definitely been a great experience in terms of working in a totally different environment and facing unique challenges like merchandise ordering issues, route changes because of construction, different fundraising guidelines, and large-scale media campaigns. Since I usually work in the Americas where branding is on a smaller scale, its a great learning experience seeing ads roll out in branches, bus stations, and we even have a radio ad campaign that's finally kick started.
Here are some snapshots of marathon branding that hit the branches today. more snapshots to come!
Also, if you are in Dubai....visit www.dubaimarathon.org and register today!
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